Daily Archives: June 1, 2017

After investing in Twitter, Steve Ballmer gave up investing (TWTR)

RANCHO PALOS VERDES, California — When Steve Ballmer retired from the CEO job at Microsoft in 2014, he set his sights on becoming a tech investor and soon made a big bet on Twitter, acquiring

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Sterling slips on election fears, downbeat China PMI weighs on stocks

SINGAPORE (Reuters) – Sterling retreated on Thursday on fears that Prime Minister Theresa May could lose control of parliament in Britain’s June 8 election, while conflicting signals on the health of China’s manufacturing sector kept most Asian stock markets in check.

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Top Examples of Mobile App Notification Design

Notifications form a key component of many mobile apps. Many utilize both the native OS notifications, as well as some form of in-app notifications, often shown to highlight new features or messages. These messages serve to provide updates and information to users in a higher priority fashion.

They are designed to relay anything from a successful purchase, to an error with their account. As such, they need to be clear, concise, and effective in garnering the user’s attention with varying degrees of urgency at any given point.

In this article we are going to focus specifically on in-app notification designs and look at some of the finest examples and discuss why the design is so effective.

Medium

Medium‘s approach to in-app notifications is very simple and on-brand. The message is clear with a clearly defined action to dismiss the notification.

In this case, the design is used to notify the user of a feature and therefore its positioning is as key as the design itself.

Twitter

Twitter similarly using notifications to alert users of new features. Their design is extremely compact and includes a pointer to further emphasize the new feature and increase interactions.

The notification alert is bold and stands out from the white content behind, while remaining on-brand and providing great legibility.

The List App

Similar to Twitter, The List App uses a tooltip notification design to alert a user of a feature.

Where Twitter assumes the user will be aware of how to dismiss the alert, The List App takes this one step further and adds a complementary route to dismiss the alert by including an icon in the upper right-hand corner.

Facebook

Facebook implements a very native and standard notification design for alerting users of a new feature. The blue background and Material Design drop shadow provide excellent contrast and draw the exact level of attention to the notification without having the user endure a sense of emergency or unimportance.

Google Keep

Google Keep‘s notification design is very informative in its design. Rather than overlaying over content, the card design forms part of the main interface layout, leading to a higher priority position and allowing the alert to convey a detailed message, while not restricting use of the app, as would be the case with a modal design.

The blue color is perfect for grabbing the user’s attention, and the dismiss CTA is large and clear with an accompanying icon.

Pinterest

Pinterest‘s notification designs are certainly one of the most creative. The use of bold and friendly shapes help them stand out from the more generic rounded rectangle notifications that users have become so accustomed to.

The design is playful in nature and fits the brand and app design perfectly. The use of yellow is refreshing and presents a higher-priority feel than the typical blue color. The text is bold and concise and conveys the notification message effectively.

Have you seen any other top examples of mobile app notification design? Share them below in the comments!

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How to Get Long-Term, Steady Web Design Projects

There are more than three billion people connected to the Internet – that’s a huge number of opportunities waiting for freelance designers to tap into.

But the same dilemma remains: Why are there a lot of freelance web designers struggling to find long-term clients?

If you are one of them, you might be wondering what you are doing wrong. Why are some web professionals successful with multiple clients and can also charge higher per project, while others are struggling to find just a single client?

There are no set methods or standards on how to acquire projects that are long-term. Instead, we can only share with you the principles and ideas shared by expert freelancers that have been successful in their respective web businesses.

A Website is Just an End product

Let Your Clients Know What You are Capable of Doing

A website is more than a website.

What does that mean? It simply means that a website is just an end product, a tool that can become successful or idle if you know how to use it or not. When you design a website and give it to your clients, they don’t know what to do with it unless they have marketing and design knowledge.

All they know is that they already have a website and you completed your job. That is how most web designers work – they meet the client, ask their clients what they want, they design the website, give it to the the client, the client pays them, and then the working relationship ends.

However, if you show your client that you can add value to their business other than creating a website, you are positioning yourself to become part of their team, for the long-term. Knowing how to code or how to design a website alone isn’t enough anymore.

It is a fact that there are many web designers out there that are as talented, or maybe more talented than you are. So what is that extra value you can add that will let clients choose you and work with you for a longer period?

Paul Jarvis was able to charge $9,000 per project because he also offers his clients different business strategies that will help them use their website effectively to grow their business.

In short, you have to begin thinking and practicing that you are also an entrepreneur and look at the other aspects of web design aside from coding and designing.

Paul Jarvis

Making the Website Work

Websites nowadays are interactive – designed to be explored, shared, and used across different types of platforms and devices. So when you design a website, you should also focus on the business aspect of the website.

Focusing on the business side of the website does not mean that you have to manage all its aspects or even take on the accounting side of things. It simply means that you have to make sure that it works to meet the unique needs of each of your clients and in so doing, you’d help them grow their business.

For example, if your client is an author, their primary goal is to expand their readership and their community as well as increase the sales of their book. If the client is a musician, then they definitely need to build their fan base and sell their music. For some, they might want to increase their membership, their subscribers, their visitors, and so on.

Ask what your client does, what it is they offer, and how can the website you’ve created help them grow their business.

Make Sure that You Set Your Client Up for Growth

Knowing and understanding something is one thing, but making it work effectively and efficiently is another.

The process does not stop when you find out what your client needs. It is just the beginning because the most important thing is you help them create a strategy that will help them grow their business.

The strategy includes placing the right elements on the website as well as implementing those elements. How are you going to use email and opt-in boxes, membership systems, and contact forms?

Even the placement of the header is crucial to optimizing the website. Even the graphics and copywriting should contribute to the website as a whole to achieve its targeted purpose – and that is to convert them from visitors into customers.

In fact, the beauty of graphics should complement the value of the content and vice-versa. One of the most powerful quotes about content states that “the user always look at the content and graphics as one entity and never separated from the other.” With this in mind, you should never overlook either of them.

When your client sees the value you can offer and see the results of what you have done, your clients will naturally go back to you.

As Jairek Robbins said in our podcast interview with him, “You have to over-deliver until you make raving fans from your customers and they can’t stop talking about you to every person they meet.”

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