Daily Archives: June 9, 2017

Sterling shaken by UK election shock, fallout limited elsewhere

SYDNEY (Reuters) – Sterling slumped in Asia on Friday as British elections seemed to leave no single party with a clear claim to power, sideswiping investors who had already weathered major risk events in the United States and Europe.

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Effective Examples of Mobile App Login Screens

Mobile app login screens are an integral aspect of any app handling user accounts. They are often the first point of contact with a new user and therefore as well as handling existing user logins, they also have to serve as a conversion point to push new users to sign up and create an account.

The key to designing an effective mobile app login screen is to do so with the optimum conversion rate by making the process as quick, easy, and user-friendly as possible.

In this article we are going to look at some prime examples of mobile app login screens and what makes them so effective.

Flipboard

Flipboard allows for a much-simplified and quicker sign up process by enabling integration with popular networks such as Twitter, Facebook, and Google+. However, the multitude of options can be overwhelming to a new user, and as such, the designers have opted to position the login options behind a slide-up card which remains hidden until the user taps the primary login button.

Through use of color and fill, the primary emphasis is placed upon social logins which have a speedier log in process, while they also allow for the option to log in with email.

Lake

A beautifully designed app, Lake combines some stunning login screen visuals with an incredibly simple and refined user experience. Rather than forcing a full sign up process, the app designers have opted for a simple one-tap Facebook login, or email entry.

Despite the simplicity of this, they have gone even further in implementing a ‘SKIP’ button, allowing the user to delve straight into the app and sign up at a later date. This eliminates the bounce rate of users who want to try the app before handing over any personal details such as an email address.

VSCO

Another wonderfully simple example is VSCO. Combined with some on-brand visuals and clear continuation of their monochrome color scheme, VSCO has opted for a single button which serves as a sign in and sign up.

On top of this, they have also opted for a ‘Skip for now’ button. Like Lake app, this allows users to try the app before committing to signing up with their details. This tends to be implemented in apps where the featureset does not strictly require an account from the outset and portrays a real sense of belief by the company in their product where they are confident the user will enjoy the app and sign up at a later opportunity.

Airbnb

While slightly less refined than the above designs, Airbnb is still an excellent example of a mobile login screen. The login button is de-emphasized in place of large social and standard sign up options. The brand and logo are clearly conveyed, and the necessary legal information is displayed in a way which does not affect the usability or simplicity of the options at hand.

The sign-up buttons are easy to reach, large, and place emphasis on signing up with Facebook, due to the simplified sign up process it accompanies.

Which are your favorite examples of effective mobile app login screens? How much do you value being able to sign up with a social account? Share your thoughts in the comments below!

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10 Clean, Simple and Professional Newsletter Templates

Email newsletters are a necessary component of doing business these days. Everyone should have a mailing list (you do have a list, don’t you?) and send out periodic messages. The content of those messages could be anything from your top new blog posts to promotional materials. Everything should be based on the needs of your organization.

Regardless of what you send, everyone faces the same main challenge: Entice people to open up your message, read it and interact. That’s the holy grail of email marketing. And, that’s where a great newsletter template can really make a difference.

When choosing a template, there are two rules to follow:

  1. Your template needs to match your brand. So the visual elements like colors and images should look like they came from your company. Ideally, you’ll want a template that lets you easily customize the look so that you can get things just right. It should also fit the type of content you typically send.
  2. Clean and simple is the way to go. The goal is to emphasize your content – not the fancy imagery of your template itself. A great template gets out of the way when it comes to content presentation. That means it’s usually best to avoid templates that are a bit overbearing.

With those simple rules in place, here are 10 newsletter templates that will help you to better engage your customers. Note that many of these selections support one or more WYSIWYG builder tools from a third-party service provider. This allows you to easily personalize the look and layout to fit your needs without having to dig into code. We’ll note which services are supported where appropriate.

E-Shop

E-Shop is a modern, attractive template that features a responsive layout. While not necessarily minimal, it uses great typography and whitespace to create a newsletter that is easy to read. It’s been Litmus tested with the major email clients (including Gmail, Yahoo, Thunderbird & Outlook) and is compatible with top services like MailChimp, StampReady (which allows you to export your customized template) and Campaign Monitor.

E-Shop

Kappa

Kappa is a collection of 12 responsive email templates and also includes access to a drag-and-drop builder. Templates are built for a wide range of industries and contain several well-designed modules. Each element of the template is fully editable and a layered PSD file is also included. You’ll be able to easily integrate the template with MailChimp, Campaign Monitor, iContact and AWeber services. It has been Litmus tested for compatibility with email clients.

Kappa

AMO

AMO features compatibility with the StampReady builder, MailChimp, Campaign Monitor and the MyMail WordPress plugin. With a maximum of 3 columns and a plethora of included modules, the responsive layout is clean and designed with business in mind. The template has been Litmus tested with major email clients and web browsers.

AMO

Stella

Stella aims for flexibility. Choose from a light or dark skin and find the perfect colors to match your brand. It also includes over 80 modules to help you customize the layout and content to a perfect match. You’ll also find StampReady builder access, compatibility with MailChimp, iContact, Campaign Monitor and more. A PSD file is included for extra tweaking. The template has been Litmus tested.

Stella

RECT

RECT utilizes subtle graphical elements and strong typography to help content stand out. Under the hood you’ll find well-commented HTML – helping to guide you in making changes manually. It also supports StampReady builder, Campaign Monitor, MyMail for WordPress and MailChimp. The template is Litmus tested and will work with major email clients and web browsers.

RECT

Farbe

Farbe sports a unique design that makes great use of tinted photo backgrounds. They’re not overwhelming – just simple images that create a layered look. Customizations can be made through the StampReady builder and you’ll also find that the template is compatible with a long list of service providers. It also supports the native mobile apps for Gmail, Outlook and Yahoo.

Farbe

Jackie Mail

Jackie Mail comes off as a bit more minimal than many templates out there. That makes for great readability. Since it’s responsive, those properties also transfer nicely to mobile devices. The theme is ready for use with Campaign Monitor, iContact and MailChimp. You can also do some drag-and-drop editing via StampReady. A PSD file is included.

Jackie Mail

Astral

Astral carries a beautiful simplicity in its design, but it packs options galore. With 200 readymade modules and 15 different layouts (each with its own included PSD file) – you have a lot of freedom to experiment. The template is Litmus tested and works with both Campaign Monitor and MailChimp. Drag and drop your way to customization with the Kbuilder WYSIWYG app.

Astral

Vera

Vera features a clean, uncluttered layout with 20 modules you can use with the StampReady builder. It is Litmus tested with all the major mail clients and is compatible with both MailChimp and Campaign Monitor. Background images are supported in Outlook – which not every template can boast. That’s a good thing, because this template makes great use of them. A PSD file is included with the package.

Vera

Magazine

Magazine works with the Kbuilder WYSIWYG app and includes attractive modules – including a nifty grid layout to help your blog’s content stand out. You’ll find four layouts and respective PSD files. The template is Litmus tested and compatible with both Campaign Monitor and MailChimp.

Magazine

Emails Made Easier

There’s definitely a subtle science to creating great email newsletters. It takes a combination of compelling content and a look that helps to get a user’s attention. Without that balance, you’ll find it difficult to improve conversion rates.

The templates above can be a great help in striking that delicate balance. The fact that they can be easily customized and include readymade content modules simplify the whole process. From there, it’s just a matter of adding in your own top-notch content.

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Just how Earth-shattering are those 300,000-year-old Homo sapiens fossils?

It may seem like an astonishing revision of our species’ history to add 100,000 years, but to paleoanthropologists trying to piece together a messy evolutionary picture, that’s a good day on the job. 

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